One of the most effective systems to promote companies services or products is getting good positioning in the top search engines (Google, Bing, Yandex, etc.).
Audio Innova professionals in Search Engine Marketing help companies to become more and more present and competitive on the web.
In order to reach this goal, the two most effective systems are SEO (Search Engine Optimization) and PPC (Pay Per Click) Advertising.
Search Engine Optimization is the application of specific techniques in order to increase websites visibility on search engines. According to customers goals, Audio Innova activity is directed toward the promotion of webpages, landing pages or third-parties websites with link building and brand communication purposes.
Benefits of SEO
The application of SEO techniques to a web project ensures enduring results. SEO allows to develop and keep the brand awareness on high levels, ensuring trust toward the company or its products.
The costs of SEO campaigns can be estimated in advance and include analysis, design, implementation, report and maintenance of the results. The effects are measurable thanks to the detailed analytical reports provided by Audio Innova to its customers.
Pay Per click AdWords campaigns consist in the publication of promotional contents in strategic positions, optimized for the reference target. The most famous example is Google AdWords, which allows both to rank first in search engine results for specific queries and to attract users attention by inserting banners in network related websites (display).
Benefits of PPC
The main benefits of PPC advertising the the speed at which the goal can be achieved, and the precision in the target identification.
PPC campaigns can be estimated in advance. During the planning process a daily budget is established; the system charges a fee for each click on the advertisement and stops the campaign when the cap is reached.
In Plato’s Phaedrus, Socrates asserted that writing was going to be a threat for culture because manuscripts cannot be questioned. Socrates did not have the internet, let alone the semantic one!